Video Producer | Motion Artist | Graphic Designer | Product Designer | Illustrator
Multimedia Designer | Motion Graphics, Animation, & UI Design | Remote & Freelance
Video Producer | Motion Artist | Graphic Designer | Product Designer | Illustrator
Marshmallow Jetpack (MMJP) is a Web3 gaming platform designed to create an interoperable and fun system across multiple Web3 games featuring NFTs as the primary playing assets, allowing players to use the Mallow Coin as the primary in-game currency. Built on blockchain technology, MMJP aimed to eliminate walled-garden economies, giving gamers true ownership and flexibility in how they engage with digital assets.
As a storyteller, I was thrilled to tell the story that would sell the MMJP properties like Velkin Falling, Klapes, and Next Horizon. Blockchain gaming, smart contracts, and tokenomics are often intimidating or confusing to mainstream audiences, requiring a clear, visually-driven narrative that simplifies the technology while maintaining its depth and innovation. The goal was to bridge the gap between Web3 and traditional gaming—making MMJP IPs feel intuitive, accessible, and exciting for players, developers, and investors alike.
At Marshmallow Jetpack, I contributed to the development of immersive gaming experiences by delivering a full range of multimedia services. I crafted motion graphics, story-driven animations, and produced multimedia content for promotional campaigns and product launches for NFT/Web3 games.
The initial IP for MMJP was Velkin Falling; a Web3 NFT-based game with an exciting story and thrilling gameplay. I brought the story and visual elements to life in After Effects, creating smooth motion graphics that illustrated the topic. Finally, I polished the edit in Premiere Pro, balancing animation, narration, and sound design to create a dynamic, digestible explanation of a groundbreaking Web3 Gaming innovation.
Using this video, we raised over $70K on Start Engine with this.
As Velkin Falling proved to be a long-term project, MMJP Leadership shifted to focus primarily on a Web3 NFT project called Klapes. Klapes eventually included NFT comics, a games called Klapes Klubhouse, and a second NFT collection called Baby Klapes.
Social Promo for the Klapes Game
Klapes is an NFT on the Klaytn Blockchain. With that, we made a game featuring the Klapes and Baby Klapes NFTs
My creative marketing work for Marshmallow Jetpack was key in the successful launch of the Klapes NFTs which sold out all 5000 in less than 5 minutes. Klapes became the first Klaytn NFT project verified on OpenSea.
Designed motion graphics and assets for video games and DeFi projects, enhancing visual storytelling.
My key contributions to MMJP included:
Creating promotional video content, including trailers and gameplay videos.
Illustrating myriad assets for NFT collections and animated motion graphics.
Developed marketing materials, from story writing to copywriting for in-game narratives and campaigns.
Led creative direction for NFT projects and Web3 initiatives.