poq.gg
UX/UI Designer | Graphic Designer
Multimedia Designer | Motion Graphics, Animation, & UI Design | Remote & Freelance
Pocketful of Quarters (POQ) is a Web3 gaming platform designed to create an interoperable currency system across multiple games, allowing players to use Quarters as a universal in-game currency. Built on blockchain technology, POQ aims to eliminate walled-garden economies, giving gamers true ownership and flexibility in how they engage with digital assets.
When a Web3 Company Needed a New,
Updated Website
POQ needed to increase engagement and educate mainstream gamers on the complexities of Web3 and cryptocurrency. Their existing content lacked the visual appeal and clarity to communicate the benefits of their Q2 Coin and NFT projects effectively.
As the Lead Designer, I developed high-impact UX/UI to re-brand and re-design an all-new website, keeping User Experience in the front of my mind.
Key elements included:
Animated Explainers: Created engaging, easy-to-understand animations to break down complex blockchain mechanics.
Social Media Campaigns: Designed dynamic video ads and interactive content that boosted brand awareness.
UI/UX Enhancements: Led a website and app redesign to improve user experience for Q2 staking and transactions.
✅ 40% increase in engagement on social media and marketing campaigns.
✅ Higher user retention due to improved UI/UX and streamlined onboarding content.
✅ Successful NFT launch in partnership with POW! Entertainment, leveraging my creative direction.