Deadlock Fight Night

Deadlock Fight Night is an exclusive, invite-only esports tournament that unites the most skilled players in a high-stakes, winner-take-all competition. As the sole designer behind its branding and visual identity, I aimed to create an immersive experience that reflects the intensity and prestige of the event.

Challenge

The primary challenge was to develop a cohesive brand identity that encapsulates the competitive spirit of Deadlock Fight Night while appealing to a diverse, global audience of esports enthusiasts. 

Approach

• Brand Development: Crafted a bold and dynamic logo symbolizing confrontation and energy, setting the tone for the tournament's identity.

• Visual Identity: Established a consistent color palette and typography to evoke excitement and professionalism across all platforms.

• Web Design: Developed a user-friendly website that serves as the central hub for event information, live streams, and community interaction.